The Prime Effect

I believe when I first launched the #imjustdrew brand, some folks thought I meant we could come together on any subject. That is certainly not the case but I do believe there is common ground when hate and hostility can be put aside.

Deion “PrimeTime” Sanders or “Coach Prime” has shown the nation this the past 3 weeks. His new Colorado Buffaloes college football team is the talk of the nation, starting 3-0 after finishing 1-11 last season.

Coach Prime came to Boulder, CO with his brand of winning, motivation, coaches and players that can get it done. There are several reasons to root for him and his team: the culture, they’re winning, excitement and they’re a great feel good story. Everyone likes a winner and a feelgood story and that is what Colorado and Coach Prime are.

Now from the sporting fans eye, things get tougher in just the new two weeks with powerhouses Oregon and USC on the schedule along with star two way player Travis Hunter out for a few weeks. Either way, it’s good to see Colorado being most everyone second favorite team at worst. Every team that faces them knows now it’s not going to be an easy win.

These are the stories that build my brand and show what we can accomplish when we can buy in collectively to a concept. The Prime Effect is definitely real!

#imjustdrew #fromdarktosunshine

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